Website Guide for MSME Food and Culinary Businesses

The food and culinary business is one of the largest MSME sectors in Indonesia. However, many culinary entrepreneurs only rely on Instagram or GoFood. In fact, the website itself provides great benefits: no commission cuts, stronger branding, and complete control over the customer experience.

Mandatory Features of a Food Business Website

• Online menu with attractive photos and clear prices
• Complete location information with Google Maps integration
• Operational hours are always updated including holidays
• WhatsApp button or call for direct ordering
• High quality food photo gallery
• Testimonials and reviews from customers

Food Photography that Sells

In the culinary business, photos are everything. Invest time in taking interesting food photos. Use natural lighting, an angle from above (flat lay) or 45 degrees, and a clean background. Modern smartphones are enough to produce good photos as long as the lighting is right.

Customers eat with their eyes first. Websites with high-quality food photos can increase orders by up to 30% compared to those using simple photos.

BeresinAja has a special package for culinary and food businesses, complete with online menus and ordering integration. Consult your food business website needs with us for free.